Thursday, 26 November 2015

My Company Is UBM! (United Business Media)

The company that I have been assigned is UBM.  UBM is the worlds second largest event organiser who globally coordinates events that enable business to interact with each other.  Events is the primary business segment of UBM and generates revenue from: exhibitors purchasing space at tradeshows, through sponsorship and from entrance fees.  In 2014 UBM purchased a large American based events company, 'Avanstar', in order to optimise their market presence in the events industry; one consistently showing strong growth and attractive margins.
Another segment of UBM is the company 'PR Newswire' that provides communications products and services such as media points and websites offering ways for businesses to reach target audiences.
Furthermore, UBM offers other marketing services creating a range of specific digital and print products such as websites and digital directories, again, enable clients to reach audiences. 

UBM began in 1918 as United Newspapers Limited and other companies that now make up UBM stretch back over 150 years, for example, Building Magazine launched in 1843.  Over the last thirty years UBM has owned, bought and sold many media businesses during the evolution in becoming the global events-led marketing and communications services business we see today. 

UBM C.E.O Tim Cobbold  explains UBMs 'Events First' business strategy.


Source: http://www.ubm.com/

4 comments:

  1. Your blog is great Christian - great effort!!

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  2. UBM looks like a very interesting company to be reviewing, I'm a little jealous to be honest! When you were reading over your financial reports, did you also find the Consolidation notes at the end of the reports handy? Did you find the financial statements format easy to follow?

    I found that at first I was very taken back by the terminology, and you've got some great explanations in your latest post. These have helped expand my scope and knowledge!

    Tiff

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  3. Hi Tiffany! Thanks for your comment! I found the notes to be an even mix of handy and just ridiculously confusing! There is so much I still don't understand :/

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